Privacy Policy

Who we are

Noemation ("we", "us") makes the mobile game Bubblenaut and runs this website, noemation.com. This policy explains what information is handled when you play Bubblenaut or visit the site, who handles it, and the choices you have.

Where data protection law asks for a "controller", that is us for anything described in sections 3, 5 and 10; Google handles the play statistics in section 5 on our behalf, through Google Analytics for Firebase. Google is the controller for the advertising data described in section 4, and the app stores for the purchases in section 6.

Questions or requests: contact@noemation.com.

What Bubblenaut doesn't do

• No account, sign-in, username or password.
• No servers of ours. The only record of how you play that leaves your phone is the play statistics in section 5, which you can turn off.
• No tracking software of our own. The third-party software in the game is Google's advertising SDK, Google Analytics for Firebase and the app store's billing.
• No access to your contacts, camera, microphone, photos, files or precise location.
• No chat, messaging or social features.

What stays on your device

Bubblenaut saves a few things in its own private storage on your phone so it can remember where you are. This data never leaves the device through anything we control, and it's removed when you uninstall the game or clear its data in your phone's settings.

If your phone backs up app data to your Google or Apple account, that backup is governed by your phone's backup settings and the provider's privacy policy, not by us.

Advertising

Bubblenaut is free and shows ads through Google AdMob (the Google Mobile Ads SDK). There are two kinds:

• Full-screen ads between plays. Bubblenaut may show one now and then as the next puzzle level starts, or when you leave a long climb. Never in the middle of play, never in your first few levels and climbs, and never once you've bought Remove Ads or Premium Air.
• Rewarded ads. These play only when you tap a button offering one, to carry on after popping. With Premium Air that is free, with no ad.

What Google's ad software collects

To request and show ads, the SDK sends data to Google. According to Google's published disclosures for the Google Mobile Ads SDK, this includes:

• on Android, your device's advertising ID (on iPhone, Bubblenaut doesn't ask to track you, so Apple's advertising identifier isn't available to it);
• your IP address and the approximate location it implies;
• device and app information such as model, operating system version, language, screen size and the app's version;
• how you interact with ads (whether an ad was shown, tapped or closed) and diagnostic information about ad requests.

Google uses this to serve ads, limit how often you see the same one, measure whether ads were seen, detect fraud, and, where you have allowed it, personalise the ads you see. Google handles this data under its own privacy policy at policies.google.com/privacy, and explains how it uses information from apps that use its services at policies.google.com/technologies/partner-sites. We don't receive any of it. We only see overall reports, such as how many ads were shown.

Ad settings we apply

• Bubblenaut requests ads rated G (general audiences).
• The game is not marked as directed at children (see section 9).

Your controls

• In the game: in the European Economic Area, the United Kingdom and Switzerland, the game asks for your consent before ads are personalised, and Your privacy choices in Options changes your answer. In US states with a consumer privacy law, such as California, the same button opts you out of the sale or sharing of your information for personalised ads. Everywhere else, Options has a Personalised ads switch: turn it off and the ads you see are no longer based on your activity in other apps and websites.
• On Android: Settings → Google → Ads lets you delete or reset your advertising ID and opt out of ad personalisation.
• On iPhone: Bubblenaut doesn't ask to track you, so it never gets Apple's advertising identifier. Settings → Privacy & Security → Tracking controls this for all your apps.
• Google's tools: myadcenter.google.com shows and controls how Google personalises ads for you.

Play statistics

Bubblenaut sends play statistics to Google Analytics for Firebase, a Google service, so we can see what players enjoy, where they get stuck and what goes wrong, and make the game better.

• In the European Economic Area, the United Kingdom and Switzerland they're off: nothing is sent unless you turn on Share play data in Options.
• Everywhere else they're on, and Share play data in Options turns them off at any time. Once it's off, nothing more is sent.

What is sent: which levels you play and whether you finish them (and, if not, what popped your bubble), how high your climbs go and where they ended, the steps of your first sessions, the steps toward a continue or a purchase (an offer shown, the shop opened, a purchase started, cancelled or finished), which ads were shown, and how smoothly the game runs on your phone. Google Analytics also records some things by itself: when the game is opened and for how long, game updates, and purchases made in the game (which product and its price, never your payment details). With these go your device's model, operating system version and language, the game's version, your approximate location (country and region, worked out from your IP address; Google Analytics doesn't keep the address itself), and a random ID that Google Analytics makes for the game on your phone. They don't include your name, your email or your advertising ID: the game tells Google Analytics not to collect the advertising ID, nor Android's own device ID.

Google handles the statistics on our behalf. The game never allows them to be used for advertising: it denies Google Analytics any use of them for ads, ad storage or ad personalisation. How Google handles them is described in Privacy and Security in Firebase and How Google uses information from sites or apps that use its services.

Purchases

Bubblenaut offers two optional one-time purchases, Remove Ads and Premium Air. If you already own Remove Ads, Premium Air is offered for the difference in price, as a product of its own in the store. They're bought through the store's own checkout: Google Play Billing on Android, or Apple's App Store on iPhone. The store handles your payment and never shares your payment details with us. It only tells the game what you own, so it can unlock it, and lets you restore it on another phone signed in to the same account.

Permissions

On Android, Bubblenaut declares only these permissions:

• Internet and network state, to load ads and send play statistics.
• Billing (com.android.vending.BILLING), for purchases through Google Play.
• Advertising ID (com.google.android.gms.permission.AD_ID), which Google's ad software requires on Android 13 and later, and Android's ad services permissions (ACCESS_ADSERVICES_AD_ID, _ATTRIBUTION, _TOPICS), which Google's ad software declares for Android's Privacy Sandbox. The play statistics never use the advertising ID.
• Install referrer (BIND_GET_INSTALL_REFERRER_SERVICE), which lets Google Analytics tell which store link a download came from.
• Wake lock and foreground service, which Google's software uses to finish background work, such as sending statistics, without being cut off.

It doesn't ask for storage, location, camera, microphone, contacts or notification permissions.

Summary table

The same information, laid out the way app stores ask for it.

We don't sell personal information, and we don't use it for advertising ourselves. Under some US state laws, Google's advertising use of the data above may count as "sharing" for cross-context behavioural advertising; section 11 explains how to opt out.

Children

Bubblenaut is made for a general audience and is not directed at children under 13 (or the higher age your country sets for consenting to data processing). We don't knowingly collect personal information from children, and we ask Google to limit the ads it shows as described in section 4.

If you believe a child has played Bubblenaut and want their information removed:

• On the phone: clearing the game's data in the phone's settings, or uninstalling it, removes everything the game keeps there.
• Play statistics: turn off Share play data in Options and nothing more is sent. What was already sent is tied only to a random ID on that phone, never to a name, and Google deletes it at the end of the retention period in section 12. Uninstalling the game removes that ID from the phone.
• Advertising data: this is held by Google, not us. On Android, delete the advertising ID under Settings → Google → Ads; Google's own controls are at myadcenter.google.com.
• Email: if you or the child wrote to us, we'll delete the messages.

Parents can control ad personalisation and purchases on a child's device through Google Family Link or Apple Screen Time.

This website

noemation.com is a static website. It sets no cookies and runs no analytics, advertising or tracking. Everything it shows, including its fonts and images, is served from the site itself, so nothing is loaded from third parties.

Like almost any web server, the one hosting this site may keep standard access logs: your IP address, your browser, the page you asked for and the time. They are used only to keep the site running and secure. If you email us, we use your message and address only to reply to you.

Your choices and rights

Because Bubblenaut keeps almost everything on your own device, you can exercise most rights directly:

• See your data: everything the game stores is in its app data on your device.
• Delete your data: clear the app's data in your phone's settings, or uninstall the game. Step by step, with what's deleted and what's kept: Delete your Bubblenaut data.
• Advertising data held by Google: use the controls in section 4 and Google's own tools.
• Play statistics: turn off Share play data in Options to stop them. Statistics already sent are tied only to a random ID for the game on your phone, not to you by name, and are deleted at the end of the retention period in section 12. If you have a question about them, write to us.

European Economic Area, United Kingdom and Switzerland

Where we process anything about you (sections 3 and 10), the legal basis is providing the game or website you asked for (Article 6(1)(b) GDPR) and our legitimate interest in keeping them working and secure (Article 6(1)(f)). Play statistics (section 5) are only sent from these countries if you turn on Share play data, so they rely on your consent (Article 6(1)(a)), which you can withdraw at any time by turning it off. Where the law requires consent for personalised advertising, Google shows personalised ads only when that consent has been given; otherwise it shows non-personalised or limited ads, which rely on the legitimate interest in funding free games. You have the rights of access, rectification, erasure, restriction, portability and objection, and the right to complain to your data protection authority.

California and other US states

You have the right to know what personal information is collected, to delete it, to correct it, to opt out of its sale or sharing, and not to be discriminated against for using these rights. We don't sell personal information, and the play statistics are never used for advertising. To opt out of the sharing of advertising data for cross-context behavioural advertising, use Your privacy choices in the game's Options, or the ad controls on your device described in section 4. You can also send requests to contact@noemation.com.

Everywhere else

If your country's law gives you rights over your personal information, you can use them the same way. We answer requests within 30 days.

Retention and security

Data on your device stays there until you delete it or uninstall the game. Google keeps advertising data for the periods set out in its own privacy notices, and play statistics for the retention period we set in Google Analytics, 14 months at most, after which they're deleted. Bubblenaut has no accounts to break into, so the main protection for your saved progress is your phone's own security. Keeping your phone's software up to date helps.

International transfers

Google operates worldwide and may process the data in section 4 in the United States and other countries. For people in the EEA, UK and Switzerland, Google relies on the safeguards described in its privacy policy, including standard contractual clauses and the EU–US Data Privacy Framework. The same applies to the play statistics in section 5, which Google processes for us. We don't transfer your data ourselves.

Changes to this policy

If Bubblenaut starts handling data differently, for example by adding accounts or online features, or if we release a new game, we'll update this policy and change the effective date at the top. We'll also mention significant changes in the store listing or in the game.

Contact

Noemation
contact@noemation.com